Hey, I’m Toby!
I have a wide background in digital marketing, but my cup of tea is Influencer Marketing. I work by creating marketing strategies around your overall business goals, instead of trying to "grow your followers" or "go viral". If you are looking to find the perfect marketing strategy for your unique business I am the girl for the job!
Experience/Skills - I have worked as a Data Scientist for Bacardi 🍹 and Showtime 🎥 which taught me how to base marketing on the data. I have been the Lead Marketer for a Financial company where I was in charge of interns, social media channels, data reports, coming up with marketing campaigns, and of course executing them. I started my own Influencer Marketing company, where I was an Influencer Manager and I negotiated deals totaling 10k in one quarter for just one talent. Owning a business allows me to be knowledgeable in other aspects of businesses other than Marketing which in turn helps me to build more efficient and profitable marketing campaigns.
My Work Experience:
Marketer for Toby Solutions- 2019- Present
Worked as a marketing strategist for small businesses (Helped double Black Tycoon Talk’s Revenue while cutting the CEO’s time with clients by 20% in 9 months)
Became an Influencer Manager- Helped my Influencer gain 10k in 3 months
Managed nine e-commerce brands in various niches; from car accessory brands to supplements, and beef jerky to makeup for women over 50.
Reduced the time the outreach team took to find influencers by refining the SOP of the influencer division
Created insights on the brand’s social media to attract higher-profile influencers and new customers
Increased client stratification by 50% by creating weekly reports that were user-friendly and actionable
Redesigning internal reporting to better analyze why influencers posted for seeding campaigns
Accumulated $10,000 in organic media value, and got 150 pieces of content from influencers for free
Data Science Intern for Bacardi and Showtime- 2019
Using OMD’s in-house marketing and insights platform, Omni, to develop target audiences for various Bacardi campaigns using keywords
Analyzed partnerships with digital media and broadcasting websites and created insights regarding their ability to drive awareness for upcoming Showtime shows
01 PERSONABLE
When working with Influencers it shouldn’t be transactional but rather a connection. I bring a certain skill set that allows the influencers to feel like a part of your team and will bring better (and authentic) result!
02 Passion
I love marketing so much that I created my own podcast!
03 analytical
Marketing is not just about showing up on Social Media, but creating a campaign and testing it’s results. I will make sure that as we continue we find influencers that not just provide content but generate revenue.
