Three ways email marketing can help you sell more.
With all of the new marketing trends, Email Marketing can seem ancient, but don’t underestimate the power of email marketing. According to Hubspot, email has over 1 billion daily users, compared to Instagram’s 500 million daily users. Your emails should excite your viewers and also help you convert sales. Here are 3 ways to level up your email marketing strategies:
Becoming both mobile and desktop-friendly
When creating email newsletters, most of the time we are designing them on computers. But are you checking to see if it looks good for people who check emails on their phones? Do you even know how many people view your emails on their phones?
You can check this by looking at your email and website data to see where users view your content the most. If your email marketing software doesn’t give you that data metric, you can definitely find that on your website’s analytics tab.
Making sure you are user-friendly will increase your click-through rates and help with sales!
Make ‘em feel like a VIP!
When people know that they can only get certain discounts on their favorite company’s newsletter, they will gladly sign up. To achieve the goal of increasing sales through email marketing, you have to increase your email sign-ups.
Shopify has amazing apps to increase email sign-ups. One of my favorite features that I often get caught signing up for is the spinning wheel of discounts. It gets exciting to spin the wheel and hope for the largest discount. Make signing up fun and this will help to grow your list.
Click the image to view this Shopify app.
How to attract their eyes and their wallets
I’ve seen a lot of emails from various brands just use still photos or boring copy to announce sales or new collections. As a product-based company, you must have attention-grabbing images that show off your products. A fun way to do this is by adding gifs of people wearing your products on the top of your email.
Utilize moving images, by creating gifs with Vimeo’s gif creator! You can also have well-known influencers to give your brand social clout. Influencers are an amazing way to produce lifestyle photos for your brand while also helping increase sales on their end.
If you are interested in getting to know how influencers can play a vital role in your sales and marketing team, click the button below to get started working with Toby Solutions.
